03、年夜饭与新年装，拟人化营销的“社交货币”当宠物逐渐成为“家庭的一份子”，春节的叙事也在悄然发生改变，同时浮现出一批具备强传播属性的新消费品类。
公司总经理蒋华介绍，去年中秋，“川麦98”系列月饼累计生产超100万枚，单品销售额达1000万元，此外，在制作曲奇饼干时，小麦粉里较高的天然黄酮成分，有助于延缓油脂氧化，确保酥脆醇厚口感与货架期的稳定性。在他看来，功能性小麦产品正在为烘焙产业发展打开新空间。
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Author(s): Ming Yuan, Jianqiu Zhou, Jiaxin Cui, Changqing Miao